Video marketing will be one of the main keys to staying relevant and competitive in the new year for online marketing. It is much easier for many people to watch or listen to a video while they are multitasking then to read a fully detailed article. Especially if they can get the same information.
Below are several video marketing tips for 2014:
Provide Value or Make an Emotional Connection to your Viewers – While you are developing your video concepts and story boards, at every turn ask yourself if your viewers will see the video as valuable and worthy to be shared with others. Are you teaching them something? Are you making them laugh or cry? Are you making their jaws drop? Are you entertaining them with an engaging story?
Have a Plan for Video Distribution – Posting your video on YouTube and crossing your fingers will not work in 2014. You must have a well thought out plan for distributing your video through multiple channels, including your website, YouTube, email and social media. Before you produce a single video in 2014, make sure you have developed your plan for getting your video to your target audience.
Create Videos in a Variety of Lengths – In 2013 we saw the rise of micro video platforms like Vine and Instagram. These micro videos will become increasingly popular in 2014, and marketers will need to create native content between 6-15 seconds to be successful on these platforms. When you are planning your video concepts, consider the length of the video as well, and create a variety of short (6-15 seconds), medium (30-90 seconds) and long (3 minutes+) videos.
Create Videos That are Current & Relevant – The most successful video marketers have their finger on the pulse of what is going on in the world and in the lives of their customers, and create content in response to these events.
What other tips can you share about how to master video marketing and how it will carry over into the new year?