Marketing has been directly affected by the technological advances of the Internet. By continuing to publish unique and valuable content to readers you are more likely to see audience growth for your brand. Many business owners are wondering what online marketing trends will continue to dominate in 2014.
Well here are a few that will continue to be on trend for years to come:
Bigger Content Marketing – One of the main reasons why many companies are able to establish authority and gain customer trust is by consistently creating valuable contents through various channels. Typically, this involves relevant industry information that would provide insights or entertainment to the audience. Doing such would allow a company to build rapport and to have a loyal following. In addition, with the use of various channels, businesses can build a positive reputation in the industry. This trend simply suggests that marketing to the masses, through the use of different techniques such as television and radio ads are now less effective. Instead, it would be much better to focus on inbound marketing by producing a valuable and engaging content designed for specific audience.
Social Media Diversity – In the past few years, businesses were limited when it comes to the social media networks they can use in their marketing campaigns which included Facebook, Twitter, and Linkedln. But now, more social media websites are appearing. While some of them may have never really get off the ground, there are those like Google+, Pinterest, Instagram, and Tumblr which surged in popularity and have given businesses a plethora of new and more options which allow them to produce an engaging content in the different media forms and build audiences across channels.
Necessity of Mobile-Friendly Content – As a result of the widespread use of tablets and smartphones, it would be a necessity for companies to create content that mobile users would be able to get an access to. It is even predicted that 87% of connected devices sales by the year 2017 would be smartphones and tablets. Regardless, if it is creating an alternative mobile version of a website or utilizing a responsive web design, what is important is to provide a positive user-experience. Failure to do such would end up in losing customers and potential market to competitors who would adapt to this trend. When a business is not on board, it is likely to simply suffer.
Making money online is not just a mere trend nowadays, it has become a career path for many individuals who want to venture into a business that requires very less investment. By adapting to the possible trends next year, there is no stopping those people who want to be successful online. The internet is an ever-changing platform that when one gets left behind, keeping up may seem difficult. With these trends in mind, start prepping up the business now and bring it on top in the world of online marketing.
For many people making money online is a career path and not just a trend. So why not take advantage of the endless possibilities of the Internet to beef up your money making skills and further your online career or business?
How has your business increased since focusing on the above trends?