Although Instagram still reigns supreme as the top photo sharing app, its rival Snapchat is still going strong.
Many brands have had quite a bit of success finding creative ways to use this innovative platform to connect with customers through smart, savvy content marketing.
A while back, Snapchat officially introduced advertising options.
Recently, they've expanded their offerings with two brand new formats:
Promoted Stories, a slideshow feature that audiences will see mixed in with organic stories from other users
And an Augmented Reality Trial ad option.
The latter is especially exciting.
Augmented reality is relatively new, but it's a rising trend that may some day become incredibly pervasive.
In a recent article, Social Media Examiner highlights these exciting new ways to put out marketing content that's truly a memorable experience.
Snapchat Introduces Two New Ad Formats: Snap Inc. unveiled two new formats for ads.
The first is Promoted Stories,
Which string together multiple snaps into a longer-form slideshow and inserts it as a branded story in the app’s Stories tab among the organic stories from other accounts a person follows and Discover content.
The second new ad format is called Augmented Reality Trial ads
that allow users to play with an AR version of a product overlaid on the world around them.
Based on Snapchat’s World Lens feature, the new AR ad experience is meant to let users get a better look at the product being sold and try it for themselves “hands on.”
You can find more of the latest news about recent changes on Snapchat, as well as Instagram and Facebook Messenger, in the full article from Social Media Examiner.